Digital Workforce DESIGN LAB

Digital Workforce operates out of our purpose-built office and digital lab space, where we can develop, test and drive your AI solutions.

Our Canberra HQ in the parliamentary triangle allows key decision makers to trial emerging technologies in a sales pitch free environment.


With more than 15 years’ experience in government relations, media, entrepreneurism and philanthropy, Tara is recognised nationally for her work across a range of industries.

Tara has counselled clients from a range of sectors including technology, energy, agriculture, defence and health on digital transformation, change and reputation management, corporate communications, and corporate social responsibility.

Tara is also a founding board member of international maternal health charity Send Hope Not Flowers, and professional development not-for-profit Women in Media.

Tara began her career as a print and television journalist for News Corp, Sky News and Channel Ten. It was during her international reporting career that Tara helped establish the East Timor Free Press Foundation following the independence referendum in 2000, receiving an Australian Government Award in recognition for her volunteer work there.


Annie has 20 years’ experience working in strategy, media and public relations across the private, public and community sectors.

Annie is renowned for her creative and strategic approach and has provided advice and support to some of our most important national campaigns including the Campaign for Indigenous Recognition, Campaign for Marriage Equality, and GenerationOne. She regularly provides strategic advice to Australia’s leading CEO’s and senior Public Servants and Politicians.

She has worked as a senior advisor to the Prime Minister, was the founding CEO of Media Team Australia, and has directed major Federal Government campaigns.

Annie is the Founder and Director of 89 Degrees East.


Christian has worked at the highest levels of government and industry for more than two decades.

He has a wealth of Government experience derived from roles heading several Departmental communication units. Christian has also established himself as a trusted advisor to the Federal Government having worked as Deputy Chief of Staff to the Minister for Defence and a senior advisor to the Minister for Home Affairs.

Working with clients from a range of industries as diverse as defence, mining, technology, agriculture, infrastructure, health, media and sports, Christian is a recognised leader in strategy and engagement.

Christian is also the Founder and Managing Partner of CMAX Advisory.


Piers is an architect and digital strategist with 22 years’ experience, and has played a number of key leading roles in reforming access to government services and information across the social welfare and business sectors.

Piers began his career as a developer and infrastructure engineer, and worked in federal government in Canberra in the senior executive service and as a consultant in architecture, design, integration and infrastructure for over 20 years before leaving to join Digital Workforce.


Most recently, Piers was one of the lead creators of “Nadia”, an intelligent virtual assistant co-designed with the disability community. At Digital Workforce, Piers is continuing his work on combining the advances in machine learning, natural language recognition, conversational interaction, embodied interfaces, emotion recognition and machine vision, with co-design and research to help people discover, understand and use information and services.

Level 1, 45 Novar Street, Yarralumla, ACT 2600| | Tel: 02 6171 7471 

© 2017 Digital Workforce Australia. 

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